Refer the client to Podium, or own the platform yourself.
Podium sells messaging and reviews software straight to local businesses. Konvy is the white-label version: you sell the same outcome under your own brand. Different ownership, different long-term economics.
This isn't a feature comparison. It's an ownership comparison.
Podium is a strong product. What it sells (more leads, faster replies, more reviews, more revenue) is exactly what you want to sell your clients. The question isn't whether the local business buys this software. It's whether they buy it from Podium or from you.
You want the customer relationship
The platform runs under your brand, on your domain, at your pricing, with your support team. Every login deepens your client's reliance on you. Losing them to someone else gets much harder.
You want the referral income
You stay in services-only revenue, refer the client to Podium, collect a referral fee, and never operate software yourself. Simpler to run. Narrower over time.
Two ownership models.
Why these platforms matter to your retainer.
Local businesses are now pitched every week by platforms that sell straight to them: Podium, Birdeye, Housecall Pro, Jobber, and niche tools in every category. Each one chips a piece off your retainer. Each one trains your client to think your work is software, not service.
If your move is to refer the client to one of those platforms and collect a fee, you accept a permanent second-place spot in the relationship. The retainer holds for a while. Then it doesn't.
If instead you deliver the same outcome under your own brand, the retainer grows rather than erodes. The client uses your software daily. The relationship deepens. The renewal is yours.
Both paths are legitimate. They are different bets on what the agency-client relationship should look like in 2030.
When the referral path actually fits.
You're services-only by design
If your agency is deliberately non-software, with strategy and creative as the product and no recurring tools, referring these needs to a platform like Podium is clean.
You don't want to operate software
Running a platform takes ongoing attention. If your team is fully spent on services delivery and you'd rather not add that work, the referral model removes the burden entirely.
Your clients are Podium-shaped already
If your clients are mostly in categories where Podium is strong and well-known, the referral can be easy for them to adopt.
If you want the platform to be yours.
If you read "your brand, your clients, your pricing" and recognize it as your model, Konvy is the right move. The founding cohort is ten agencies.